BRIDGEWATER — Top Notch Auto Service, a local detailing business, started in AJ Jaramillo’s driveway. Now, years later, he knows the secret to success the “AJ” way.
When it comes to Top Notch, cleanliness is “close to God”, that’s their motto.
Jaramillo began creating details and colors to pass the time and keep the car clean. The young entrepreneur invested in better equipment, researched innovative cleaning techniques, and in the end, everything “just fell into place,” Jaramillo said.
The business has established itself in the community over the past three years, towering over 350 West Street East Bridgewater.
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“I had no idea how big the automotive community was. It’s real. It’s like a brotherhood. If I hadn’t been involved, I wouldn’t have thought about it,” Jaramillo said. .
This business specializes in detailing and window tinting.
Sole owner Jaramillo attributed his success to marketing, quality of work, customer service and building a great team with Jevon Evans and James Babb.
Evans said working at Top Notch has changed his life “for the better.”
“AJ has made my dreams come true. I have always dreamed of working on a team like this. Thanks to AJ, I have been able to grow towards my role at the top notch. ” Evans said.
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What makes Top Notch so successful?
“The key to my success is creating innovation in business, marketing and money management. Those three things will help me succeed,” Jaramillo said.
Marketing is one of his biggest ways to reach customers throughout Southeastern Massachusetts.
“Finding your direct audience is the first step, and you’ll learn how to create content on social media to attract them to your business and the services you offer. Analyzing your market will help you find your audience. You can figure out what they like and what they don’t like,” Jaramillo said. Said.
Social media strategy includes filming content and ads, posting daily reels and stories on social media, and more.
“We keep an active social media presence, posting daily and updating photos weekly to keep our customers engaged,” Jaramillo said. “Consistency leads to success.”
Now, you may be wondering what steps to take to start an auto detailing business. Well, for Jaramillo, it was a no-brainer.
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How do I open an auto detailing business?
“One of my first steps was to obtain a business license and open a business account, EIN number, and email address. Once I established my business with the government, I found a location and had all the tools for service. Purchase and website,” Jaramillo said.
Make sure you “know what you’re doing” before diving into details and color details, Evans says.
Jaramillo describes himself as a “self-taught tint installer.”
“I learned independently and practiced in friends and family cars until I was able to function independently,” Jaramillo said.
Starting a business was an “eye-opener” for the young entrepreneur. I faced some challenges in my three years in business, but I wouldn’t change it for the world.
“Running a business has helped me grow a lot as a person and set an example for young people my age that if you put in the effort, you can achieve any dream you have. Everyone needs to follow suit.” “You can create your own lane and endless possibilities,” Jaramillo said.
