SACRAMENTO – Today, Governor Gavin Newsom signed Senate Bill 764, the Children’s Content Creators Rights Act. The bill, authored by Sen. Steve Padilla (D-San Diego), would ensure that content creators under the age of 18 receive a fair economic benefit from the use of their images.
“California has a long tradition of protecting child performers from economic abuse,” said Senator Padilla. “It is important that we adapt these groundbreaking protections to keep up with the natural evolution of entertainment. This legislation puts California back on the forefront of protecting minors in one of its tent pole industries. I will stand.”
According to Goldman Sachs Research, the influencer economy is expected to reach approximately $250 billion in 2023 and nearly double to $480 billion over the next five years. The rise of social media platforms for short-form videos and the ease with which content can be monetized has removed the barriers that prevent aspiring content creators from entering the market. More and more people are creating .
Senate Bill 764 would require content creators whose content features minors in at least 30% of their content to set aside 65% of their pro-rata percentage of gross revenue in a trust account that the minors would have access to once they reach the age of majority. It is mandatory. This law reflects the groundbreaking economic protections that California enacted in the 1930s with his Coogan Act, which was followed by a nationwide effort to maximize the protection of the economic future of actors under 18. It became the standard. However, Coogan’s protections only apply to child performers under contract. Because parents do not have to sign a contract to record or post family videos, children participating in these posts are guaranteed access to their likeness and the benefits that accrue from their participation. Not done.
“It’s inspiring to see legislation passed in California that protects a new generation of child entertainers,” said Chris, founder of the advocacy group Quit Clicking Kids, which helped pass a similar bill in Illinois.・Mr. McCarty said. “The financial protections that traditionally apply to child actors should be extended to child actors with monetized social media accounts, and California is taking the first step toward establishing that with SB 764. There is.”
SB 764 will become law on January 1, 2025. For more information on SB 764, click here.
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Steve Padilla represents the 18th Senate District, which includes the communities of Chula Vista, Coachella Valley, Imperial Beach, Imperial Valley, National City, and San Diego. Ahead of his 2022 Senate election, Senator Padilla will be the first person of color elected to the Chula Vista City Council, the first Latino mayor, and the first person to serve on or be elected to the City Council. He was an openly LGBT person. Sen. Steve Padilla’s website: https://sd18.senate.ca.gov/
