The used watch market is expected to total around $30 billion by 2025, and could soon account for half of global watch sales. One of the key factors behind the category’s impressive growth over the past two decades has been the ability to access price history online, giving buyers and sellers a transparent view of what the market will fairly pay. You can now trade. Now, the used market is poised for further growth thanks to a number of new data-driven platforms that provide pricing insights.
These days, we use data aggregators EveryWatch, WatchCharts, and Chrono24’s Chrono Pulse to analyze and report on various watch market trends. These platforms analyze data on everything from spring auction results to Rolex price decline trends to market activity for specific models and references. We believe this data can help collectors identify the best investments, the best deals, and the best timing.
Here’s a snapshot of these three data providers, what each one does best, and how to start using them. It has free and paid subscriptions and is designed for those who want to understand price trends or dig deeper into market analysis.
When perusing a list, it’s important to know what a particular watch model fetches on the open market, but the watch you own may fetch even more depending on its condition and provenance. Remember that it is also important to be aware that , or less. This difference is especially true for vintage and neo-vintage pieces. These pieces range from “case queens” in mint condition to those proudly wearing their battle scars or achieving a beautiful (or not-so-lovely) patina.
Happy hunting!
all watches
Introduced at Dubai Watch Week in November, EveryWatch uses AI to provide insight into the luxury watch market, including historical prices, trends, and direct links to watches on sale from hundreds of markets and auction houses around the world. We provide comprehensive pricing information about.
“Our goal is to bring more transparency to the market,” EveryWatch co-founder Giovanni Prigigalo told Robb Report. “And stability and integrated pricing becomes clearer, which we don’t have at the moment.Of course, conditions and origin have a huge impact on pricing, and there are always outliers, but at the moment there are many It’s basically just dealers trying to maximize their potential.”
EveryWatch.com
The EveryWatch database contains over 1 million used watches with prices starting at $300. We track over 260 marketplaces and dealers around the world, from major resellers like 1916 Company and Watchfinder & Co. to luxury specialty stores like S. Song in Kuala Lumpur and A Collected Man in London. Our database of watch auction sales information from over 350 auction houses worldwide dates back to 1989 and includes past, current, and upcoming sales information, including prices, sales listings, and dealer information. AI steps in to eliminate abnormally high results (often generated in charity auctions) that can skew the data.
all watches
The free version of EveryWatch gives you access to marketplace listings, information about upcoming auctions, comparison tools, notifications for saved searches, and notifications about watches you follow in your account. “Basically everything: year of manufacture, condition, who sold the watch and where it was sold, type of movement, presence of box and documentation, case material, size, pretty much everything,” says Prigigalo. “And you can do that with the upcoming auction watches. Of course, there are (paywall) restrictions, so you don’t know who’s selling and when. But on the market, you can compare any watch. You can.”
Only paid subscribers have access to EveryWatch’s full suite of analytical tools, including auction results. Subscriptions cost $49 per month or $444 per year.
watch chart
WatchCharts began when founder Charles Tian started buying watches as a hobby while working at IBM. As a value-oriented collector, he tracked prices on a spreadsheet. “And that spreadsheet snowballed into what we are today,” Hamza Masoud, the company’s business development manager, told Robb Report.
“We don’t think of ourselves as a watch company,” he says. “We don’t make watches. We don’t buy watches. We don’t sell watches. And we don’t sell watches in the way the media traditionally does. We don’t write about watches; we consider ourselves a technology company, and the main service we provide is data and insights about the secondary watch market.
watch chart
Although WatchCharts’ primary business model is subscription-based, a certain amount of information is available to users for free. “If you are using the free version of the website, you can see the prices (of the models),” Masoud says. “You can see one year of price history. You can see it on a limited number of watches before asking you to sign in.”
The Enthusiast-level subscription costs $160 per year, offering two years of price history, unlimited access to websites, and some advanced features. The $800 annual Professional Membership provides unlimited access to the entire site, plus access to 5 years of price history and additional analysis tools.
watch chart
From the home page, users can enter the name of the model they are interested in. “What you see is basically a list,” Masoud says. “It’s going to vary in terms of price, but it’s also going to vary in terms of condition, location, presence of boxes and documents, and whether they’re complete.” by dealers or collectors for sale in a peer-to-peer context. will be listed. Each of these variables models a price. ”
“We publish updated prices daily based on analysis of what we think will sell, and in some cases what we know has sold, and what is listed each day. The market price published by us is the most accurate estimate of the watch’s value.
Chronopulse
Last fall, Chrono24, an online marketplace for used watches, introduced ChronoPulse, a free watch pricing tool based on sales data accumulated over the market’s 20-year history. The index collects 140 watch models, the top 10 best-selling and most important models manufactured by the 14 best-selling brands in the used watch market over the past three years, to create a dataset that reflects real transaction prices. using the sales price.
Chrono 24
“Chrono24 has long been the default resource for watch dealers, collectors and enthusiasts seeking pricing information and the long-term evolution of the value of individual references,” said Tim Strzok, Chrono24 Founder and Chairman of the Board. said in a statement. “Over our 20-year history, we have amassed a treasure trove of trusted and authentic data that provides an unparalleled representation of the used watch market.”
According to Chrono24, the ChronoPulse index takes into account over 4.6 million data points and is updated daily. Meanwhile, the selection and weighting of specific makes and models is adjusted every six months. The brands represented on the platform are Rolex, Omega, Patek Philippe, Audemars Piguet, Breitling, Cartier, IWC, Panerai, Tag Heuer, Tudor, Jaeger-LeCoultre, Grand Seiko, Hublot and Vacheron Constantin.
author
Victoria Gomelsky
Victoria Gomelsky is editor-in-chief of the jewelry industry publication JCK and a frequent contributor to the New York Times and Robb Report. Her freelance work has appeared in AFAR, WSJ Magazine, The…
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