Yahoo Finance on Monday announced partnerships with eight leading financial creators and influential voices across social media.
These people are known for their professional acumen, and because finance is so personal to each person’s background and lived experience, they are able to truly address financial issues across different communities. can. Yahoo Finance has long been a trusted guide to financial information, and by partnering with these creators, we aim to open up opportunities to give more people access to useful content and tools in the most relevant way. I am.
The first group to join Yahoo Finance includes Shareef (Ross Mac) McDonald, David Auten and John Schneider (The Debt Free Guys), Tiffany Aliche (The Budgetnista), Robert “Bob” Powell (Retirement Daily), Kenny Polcari, and Patrick Murphy & Dan Kunze.
Creators deliver content from new podcast series that delve deep into their fields of expertise, to easy-to-understand videos that explain complex financial concepts on social media and the web, to regular appearances on Yahoo Finance Live shows. We will continue to develop it.
“Today, Yahoo Finance is the company most connected to executives, financial advisors, and high-net-worth investors, but we have the ability to further expand our audience by meeting more like-minded investors.” There is a unique opportunity to: “We partner with individuals who have strong, authentic connections with their communities, and we are excited to provide these communities with another platform to share and showcase the content and tools that Yahoo Finance offers. I’m happy.”
Half of U.S. adults turn to social media for news. Gen Z is particularly influenced by social media in their investment choices and is more likely to follow creators who speak to them on a more personal level.
